Mad readers will probably be aware of the desire of Big Tech titans to see their virtual reality dreams comes true. We have written about the nascent “metaverse” and its attendant issues, but a Vermont start-up thinks what the digital world really needs is scent. The writer says “for virtual reality to feel like reality, it needs smell.” Smell seems to still be a mystery to a lot of scientists and the way memories connect to a particular fragrance is a little subjective. So good luck to them— we’ll be outdoors, smelling the [real] roses!