Can music the way food and drink tastes? According to new data, the answer is Yes! Airlines were the first to recognize that “air pressure, humidity levels, and cabin noise” have an effect on our sense of taste.” But leaders in the field of “sonic studies” found that “certain sounds are implicitly associated with particular food tastes: low-pitched sounds align with bitter and salty flavours, while high-pitched sounds are linked to sweet and sour tastes.” Brands and restaurants are looking to hire musicians to “enhance” flavors of their food and beverages.